How will this affect Movie Theatres?
Over-the-top (OTT) platform Disney+ Hotstar said that it is set to premiere seven Bollywood movies, in a move that could intensify the battle between theatre owners and video streaming applications over movie releases.
As theatres are shut across the country, Hindi films have chosen to go for a digital release. This has led theatre chains like Inox and PVR to express their disappointment towards producers who circumvented theatrical exhibition and opt for online streaming release.
Multiplexes have been miffed with movie producers for not holding back their movie releases to honour the exclusive theatrical window of eight weeks and instead directly going to streaming platforms.
Statement from Producers Guild of India pic.twitter.com/WCeX3zMlsh
— producersguildindia (@producers_guild) May 15, 2020
Producers Guild of India had said in a statement last month, “Producers who have already invested heavily in their films with theatrical revenue assumptions that are no longer feasible, will seek out all avenues available to recover their investment and to stay in business”.
Besides the above stated movies, Vidya Balan’s Shakuntala Devi biopic and Janhvi Kapoor’s Gunjan Saxena: The Kargil Girl, are slated to release on Amazon Prime and Netflix, respectively.
However, until we bid adieu to the pandemic, you should accept digital release as a part of new normal and the best part about this is that the show time will be your own, food can be of of your own choice.
So, enjoy the latest Bollywood blockbusters with your entire family, all you have to do is pick the best seat in the house.
“Itna sab kuch to mil raha hai, ghar baith kar, ab kya bachche ki jaan loge…”
